And we're not just saying that.

There's something different about you, and we're going to help you pull it out.

You know those people you’re just drawn to online?

you have that quality.

It doesn't involve batching content, 30-minute engagement exercises, or posting multiple reels a day.

And the best part?

You know it's part of building your business, but damn is it exhausting at times...

It feels like the algorithm is changing every time you almost get a hang of it

You're so busy with everything else in your business that Instagram feels like you're just throwing things up at the last minute

Your social "strategy" is lacking a little strategy if we're being honest, and honestly, we can't blame you!

We know that Instagram can be overwhelming. From just getting started to constantly researching to stay on top of trends and what the algorithm likes or doesn’t like this week.  

You post on Instagram because you have to.

let's be honest

Instagram is exhausting and the answer to growth is never what you want to hear.

More this, more that, more everything.

What if we told you your Instagram didn’t have to be perfectly curated to work? 

What if I told you accounts like these were generating leads every month from their social media?

We're giving you permission to do less.

actually, we're insisting.

Let’s cut to the chase and make an Instagram strategy that complements your style & lean into it.

Start to bring people into your world through your Instagram, take them to the next place and how to become a constant in someone else’s life.

And it's a strategy you can start seeing leads from tomorrow.


15-Second Strategy

This isn't a high-level summary of how to set up an Instagram page for your business.

It’s a deep dive into finding content ideas in your everyday life, optimizing your Instagram stories to increase reach, positioning yourself in a way that nurtures long-term relationships and fosters collaborations, and most importantly, having an Instagram that converts followers to customers no matter your audience size.

How to grow your audience with a low prep, low maintenance strategy

Using Instagram Stories as the secret to more sales

Even if you have a small audience, the 15-Second Strategy is what you can do to get started.

In 90 minutes, you’re learning:

What we cover

your new instagram story strategy

The underrated strategy of how to optimize stories for consistent Instagram growth & conversions

How you can get sales and followers without posting Reels five times a week 

The perfect content mix & frequency to hold attention AND the secret hacks & tricks creators typically don't share

How to repurpose your stories into strategic highlights, feed content, & more

+ You'll have time to ask your own questions live!

We're not afraid of hands-on work here.

During the workshop we'll be creating your Instagram story strategy on the spot with examples, templates, and checklists to make sure you're ready to walk away and start tomorrow. 

& the tools we provide

story cheatsheet categories & types

story schedule builder




Serial entrepreneur, real estate investor, content creator, and in my humble opinion...all around good time.

I founded my first business at the age of 22 with my brand new boyfriend at the time, and more than 7 years later we've built 3 businesses together:
  • a global powerlifting apparel company built to help athletes give back, 
  • a marketing education platform & business coaching business, and 
  • a real estate team known for having the #1 social media realtor in Ottawa

(All by using $0 online strategies.)

I'm super passionate about marketing, breaking down the glorified 24/7 hustle culture around entrepreneurship, and personal finance. I can't wait to meet you! 

Hey, I'm Mallory!

social media entrepreneur

As a Business Strategist & Coach for ambitious entrepreneurs who want to create and sell digital products, I’m here to simplify your strategies.

I launched my first course (for bloggers!) in 2017, and I made $13k for the year. It wasn’t much, but I was stoked—and hooked.

After learning the hard way, tweaking my process, and seeing real results, I grew my course sales to $130k the following year.

From there, I’ve built a business that brings in $750k+ a year in gross revenue…

And since January 1st 2020, I've had NO $0 days in my business. In fact, I've done over 6-figures in online course sales steadily since 2017. 

Would you believe me if I said I only work 20 hour work weeks now? I literally can't wait to teach you some of the strategies that have helped to get me here!

And I'm Gemma!




15-Second Strategy

By the end of this 90-minute workshop, you'll have an Instagram Story strategy you can implement as soon as tomorrow. 

You'll learn: 
  1. The underrated strategy of how to optimize stories for consistent Instagram growth & conversions
  2. How you can get sales and followers without posting Reels five times a week 
  3. The perfect content mix & frequency to hold attention AND the secret hacks & tricks creators typically don't share
  4. How to repurpose your stories into strategic highlights, feed content, & more

You'll receive: 
  • Access to the 90-minute LIVE workshop November 9th at 1 pm est 
  • Live Q&A time to get your questions answered from Mal & Gemma
  • Unlimited replay & lifetime access to the recording 
  • The IG Story Cheatsheet: A breakdown of the different types of the Stories That Convert
  • The "Anytime Content" Database: How to create your own library to pull content easily on the fly 
  • Story Schedule Builder: A plug-and-play template to build a content calendar that feels EASY (and works!) 
  • ** NEW ** Instagram Story Canva Templates: This game-changing template set is going to save you a ton of time and make you look majorly profesh in your Stories (50+ slides included!)
  • ** NEW ** The "set it + forget it" Instagram Banner Hack: Learn how to leverage your pinned posts for easy visual promo on your profile and get a few templates to make it easy-peasy!

How to grow your audience with a low prep, low maintenance strategy

Using Instagram Stories as the secret to more sales

It's the chillest Instagram strategy you'll ever get pitched.


Your ticket includes access to the live workshop as well as an immediate replay so you can rewatch the workshop as early as the same evening or early next morning. However, we really encourage you to attend the workshop live if you can! 

It’s about 60-minutes of interactive learning, followed by a 30-minute Q+A period to ask any and all questions you may have (which you wouldn’t be able to do from the replay).

Each workshop also includes its own set of worksheets, templates or tools that complement what you learn so you can turn it into action right away!

This workshop has now transferred over into a replay format only. 

The content was filmed at the LIVE workshop November 9th, 2022 and you can also listen in on the Q&A portion with those students! You'll get immediate access to the workshop replay as well as all the additional resources that come with it!

Oh hey! We're Mallory Rowan and Gemma Bonham-Carter. Just two IRL friends who are also Business and Marketing Coaches. We're obsessed with bringing together incredible people (like you!) and talking about online business.

We’ll be teaching all of the workshops together and pulling together additional resources that we’ve made to make it the ultimate bundle to help you along on this journey.

You can read more about us here.

Of course! First of all, each of these workshops are meant to be applicable at any point of your business and marketing strategy. They are constructed with simple strategies that you can implement with minimal prep work to start making more revenue now and reap the long term benefits.

That being said, while all of these workshops work independently, you may want to consider doing all three if you want to level up your business next year. 

If you need a deeper understanding of each one:
15-Second Strategy: The underrated strategy of how to optimize stories for consistent Instagram growth & conversions (+ the perfect content mix & formula to hold attention!) Click here for more info.
Email Architect: The fundamental components of email writing that actually builds connection & land you sales with every email you send. Click here for more info. 
The Affiliate Playbook: The easiest way to boost your bottom line with affiliate marketing & exactly how to do it right from the start. Click here for more info. 

No worries, you’re not too late! If you want to access a workshop that has already passed then you can still get a ticket for an immediate replay. This means that as soon as you order, you’ll receive the workshop to watch right away.

Due to the nature of the content delivery, we do not offer refunds for this workshop.

If you have NOT received your workshop access after purchasing, please:

Nine times out of ten there's been a typo for your email address when you purchased, and we're happy to sort it out for you! 
It depends!

Whether you have 3 subscribers to your email list or 3,000, you’ll get the scoop on lead magnets that are proven to convert and tips on how to make your emails irresistible to open. The same goes for whether you want to dive into your Instagram marketing strategy or Affiliate marketing strategy. 

This series is designed for those with their business already in motion, BUT with that said, you know yourself better than we do. We love a planner so if you don't currently have a business but know this is your vision, by all means join us! 

But just to be clear: This workshop will NOT teach you how to come up with a business idea or build a business. 

This workshop series has key takeaways that could be applied at any stage of a business, whether you’re just getting started or want to prepare to scale. 

It’s true: Having an audience is essential for selling a product or service.

BUT—if you don’t have a large audience, don’t sweat it! These are strategies that work with audiences of all sizes, as you build.

The key is to get started and keep growing your audience as you go. And remember, it’s less about the numbers and more about the quality of your audience and how engaged they are.
OK we get this, big time. Nothing is worse than getting info-dumped and not knowing what to do with it all on top of everything else going on in your life.

That is what the Quick Strategy series is all about. You don’t have to hustle and grind for success. If you build efficient systems and scale your business with focus, simplicity and clarity, it can actually give you so much time back in your day (and life)… to spend on the things that truly matter.

So, yes! You are busy. But this is your ticket out of that constant busy-ness.

And in terms of results, consistency is key. This means that committing to posting, creating content or sending emails regularly (whether it’s weekly, bi-weekly or quarterly, whatever is within your means), will yield better results than giving it one try and ghosting everything after.